Welcome to our never-ending search and discovery of insights.
They are the key to understanding what motivates people
and what makes our work personal, relevant and engaging.
June 16, 2009

Mom’s financial burdens are impacting her brand relationships, but not all of them.

As we have reported in the past, short-term economic influences are affecting moms’ behavior and their attitudes toward brands. A recent study of 1,638 moms on the opinions@trone panel was designed to confirm our prior learning...

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May 19, 2009

Consumers have shed their dominant complacency.

Life poses many challenges, a large number of them outside our control. As a result, each of us finds ways to reduce the turmoil. We establish routines.

But, sometimes those circumstances beyond our control make us break our own conventions and look at things anew. We...

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Older consumer snapshots
July 1, 2009 by Kevin Murphy
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If you need any more proof that we are a  mobile society that needs to be constantly in touch with up to date information at your finger tips then try to make through a day without your mobile device. I gave it a try just for one day and don’t...

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June 29, 2009 by Debbie Allison
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I am reading a book right now that talks a lot about the ‘new normal.’  The author writes about when things happen in our lives that permanently change what was previously normal for us. Life changing events like the death of a spouse, birth of a...

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June 23, 2009 by David French
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My friend Jill told this story recently: a friend of a friend of her mother read on the Internet that pet owners shouldn’t clean floors with Swiffer wet products as they purportedly contain the same chemical as antifreeze.  When Jill asked her mom if she believed that, she said, “Jill, honey–it must be true....

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